Welcome to Serenity Entertainment
Serenity Entertainment is a full-service record label that creates, owns, and distributes Inspirational Music to Iconic Titles and Verses, to 5.2+ Billion Global buyers and users. Serenity Entertainment is first-ever, and owns this masterpiece music catalog of “The Most Famous Inspirational” titles and verses such as “The Serenity Prayer”, “The 23rd Psalm”, “The Golden Rule”, etc. This music will be initially performed in English; then, additional global languages as appropriate. The company will utilize CD Baby plus every global music and marketing platform it deems appropriate. CD Baby worldwide distribution platform is unique in the music industry with 150+ digital distribution partners such as Apple Music, Spotify, Google Play, Amazon to name just a few.
Who We Are
Serenity Entertainment is not merely a music seller. We write, produce, license, globally distribute, own all “Intellectual Property”; meaning, all copyrights, publishing rights, royalties, valuations, etc. Our vision and mission is to bring the masterpiece music of these iconic inspirational titles and verses to a global buyer and user audience.
Serenity Entertainment owns significant music “intellectual property” which is filed and registered with the U.S. government copyright office. The company’s unique “inspirational product lane” is industry referred to as EVERGREEN – meaning, Iconic Title/Verse Songs (rather than relatively brief, short-term hit songs) that have TIMELESS royalty revenues, licensing fees, valuation growth, etc.
Our Business Plan
Serenity Entertainment’s business model is based upon “virtual corporate structure”. Our music and marketing contributors are “outside contracted” for their expertise in specific strategies and execution. As they are “independent contractors”, they are not benefited as company employees.
The Golden Rule
In a world looking for sources of hope and encouragement, “The Golden Rule” continues to bring unique timing, promise and purpose (“Do unto others as you would have them do unto you”). The “rule’s idea” dates at least to early Confucian times (551-479 BCE) according to Rushworth Kidder, who identifies that this concept appears in Buddhism, Christianity, Judaism, Hinduism, Taoism, Zoroastrianism, and “the rest of world’s major religions. According to Greg M. Epstein, “do unto others’ . . . . is a concept that essentially no religion misses entirely”, but belief in God is not necessary to endorse it. Simon Blackburn also states that The Golden Rule can be “found in some form in almost every ethical tradition”. (Wikipedia 12/3/2018). SERENITY Entertainment owns this iconic music copyright, and will globally market and monetize this music.
“The Golden Rule” is the oldest, most famous and prestigious, revered, daily referenced and read title/verse on planet earth; endorsed by every world religion, spoken in every world language; while recognized by everyone to be non-religious. It is considered to be “the most influential” title/verse ever written. From centuries past to current today, the sentiment stated in simple and positive verse contains the most brief, simple, heartfelt and comforting words of advice ever penned.
Music is considered to be the most mobile, personal, and passionate of all product vehicles. Music is universally defined as “the international language” – instantly accessed via social media by global listeners and buyers. When you spread a message of hope through music, the whole world listens closely and responds. With “catalog ownership” of Iconic Titles and Verses matched to masterpiece music in elegant production, SERENITY Entertainment is perfectly positioned to globally aggressively promote and prosper this music initially in English, then, in select international languages.
In today’s world of financial, employment, and Corona Virus Pandemic uncertainty, marketing experts suggest these words set-to-music, are a unique opportunity for companies to speak via their TV, Radio, Social Media, etc. Ads – of their empathy and ability to provide their guests/clients/buyers the most honest experience humanly possible. These companies are GLOBAL – such as venture capital, hotels, hospitals, investment firms, banks, retailers, hospitality industry, tech companies, investment advisors, telecom services, hedge funds, etc. Serenity will reach out, and will assist all industries and companies the opportunity to license and add “The Golden Rule” music and message as a corporate “slogan” to their corporate messaging.